Meet the Keller Williams Jacksonville 

Associate Leadership Council (ALC)

Each local Keller Williams office (called a Market Center) has an ALC, which is comprised of a selection of agents from the top 20% of their agent population. Once a month, there is an ALC meeting led by the local manager of that office (called a Team Leader). ALC meetings are leadership meetings and we take great care to avoid “coffee pot issues” at our ALC meetings.

The idea behind the ALC is that the best agents in each market should have a say in the decision that are made about the company at the local level. At Keller Williams, we believe real estate is a local business. It doesn’t make sense to us to make decisions on a national level when the situation at the local level could be very different from what the rest of the country is experiencing. You can think of each ALC as the local “board of directors” and each ALC meeting as a board meeting.