Keller Williams Realty, Inc. (KWRI) has created a suite of marketing materials for you to share with prospective KSCORE and KW Prep participants. Complete with social graphics and captions, talking points, and even digital fliers, you’ll be more than equipped to get the word out, influence others to get on the path to a new career, and eventually attract new talent to your market center.

CONVERSATIONAL TALKING POINTS

WARNING! You must comply with the TCPA. There is no exception in the TCPA for B2B calls and texts. As always, never call/text a number on any Do Not Call list and never use an autodialer or artificial voice or prerecorded messages. Contact your attorney to ensure your compliance.

Talking Points Guidance

1. When speaking with others about KSCORE, any references to the prelicensing courses should include references to Kaplan Real Estate Education as the state-approved provider.

2. You should never insinuate or represent that KSCORE, KW, or your market center is providing the prelicensing and continuing education.

3. You can say: “We’ll provide you a discount code to an approved education prelicensing provider, Kaplan Real Estate Education, and the basic online course will be free.”

For Those Who Might Be Interested in a Real Estate Career

Hi, PROSPECTIVE STUDENT. It’s YOUR NAME with Keller Williams OFFICE NAME.

I’m calling because we’re living in a moment of unprecedented career change. Would you agree?

If there were an online, and free to you, program that would put you on the path to being your own boss, setting your own schedule, would you be interested?

Are you available to meet with me on a quick Zoom to talk about KSCORE?

Does [day] at [time] or [day] at [time] work better for you?

For Those Who Have Inquired About KSCORE

Hi, PROSPECTIVE STUDENT. It’s YOUR NAME with Keller Williams OFFICE NAME.

I’m calling because you expressed an interest in the free to you, online Keller Williams School of Real Estate.

Are you still interested in being your own boss and embarking on a career with growth possibilities?

Are you available to meet with me on a quick Zoom to talk more about KSCORE?

Does [day] at [time] or [day] at [time] work better for you?

TEXT MESSAGE TEMPLATES

1. Hello! My name is YOUR NAME with YOUR KW OFFICE NAME. And, I’m so excited to start a conversation with you about launching your successful real estate career. I'd be free to talk today at TIME or meet in person DATE/TIME. Which is better?

2. Hello! My name is YOUR NAME with YOUR KW OFFICE NAME and I noticed you inquired about KW Prep! I'm thrilled to have a conversation with you to explore how real estate can help you accomplish your goals. Feel free to select a time that works best for you here: [insert Calendly or any other auto-scheduling link if you have one]. I look forward to connecting.

3. Hello, PROSPECTIVE STUDENT FIRST NAME! My name is YOUR NAME with YOUR KW OFFICE NAME. Thanks for inquiring about KW Prep! Our team is so excited to get you started on your real estate career journey; it’s a life-changing career path! Would you like to speak in person, or should we set up a quick phone or Zoom call to connect and get you started?

Best Practices

Social Media Advertising

1. Zero in on interests. While you are not able to target demographics such as age and zip code, targeting your audience accurately based on interests will ensure that your ad gets in front of the right people. Focus on potential interests of prospective students such as recent graduates or those of current full-time employees in your area.

2. Set your parameters. Think about your budget and how you will be measuring success. How much money are you willing to spend and how many leads would it take for you to deem a campaign successful?

   1. It is advisable to start off with a smaller amount ($20-$50) per ad or boosted post while you are trying new approaches. When you refine your strategy, you can start putting more money behind each ad or boosted post to maximize your leads.

3. Use KW approved materials and caption copy above. These are key to ensure you remain compliant. Be sure to consult your own counsel to understand all local compliance obligations.

4. Pick your initial platform. Choose the best platform to target your audience.

   1. Facebook works for a wide variety of age groups, high school to 60-plus.

   2. Instagram and/or TikTok are best for reaching a younger audience (millennials and Gen Z). Similar to Facebook, you can target your ideal viewer by creating lookalike audiences, defining your audience’s behaviors and activities, interests, and demographics.

5. Try new platforms. If you traditionally only advertise on Facebook, give Instagram a try and vice versa. Start small with your budget and try multiple graphics and mix/match the various copy to see which converts.